Do you ever choose some products over others because of the healthy label posted on it? This post is not meant for you to lose confidence in buying food products, but to help understand exactly what is meant by the various food label products, and which terms they should look at, in order to get exactly what they need. The reality of the huge marketing claims made in order to attract buyers is a main driver in the increase of the level of malnutrition these days because people don’t know what to eat and how to eat in a proper way anymore. An example of this Food companies include Pepsi, who offers a real demonstration of marketing performances promising consumers a whole lot of benefits in some of their products while a lot of them are misleading. For example, Pepsi came up with the Health check label, put on Pepsi diet cans, which should basically bring consumers to think what they consume is 100% good for their heart, meanwhile studies showed a strong correlation between diet sodas and metabolic syndromes such as weight gain, heart attacks and Cardiovascular diseases.
The most important part of an advertisement was to tell the consumer what is exactly in the products. Today, the marketing strategies used by many companies almost look like a sort of game. The more impressive the Ad looks like, the more the product gets popular, thus more attention. In this impressive ads. You’ll probably find the same terms coming around again and again. And particularly for the food industry, some specific terms to be discussed are mentioned almost every time.
Most of the labels listed here, are very common in the foods we consume today, and are deceptive most of the times in the same way.
Whole Grain: The reason the whole grains label would attract some consumers is because whole grain products have more fiber and other nutrients than those that have been refined. So in looking for the full benefits of whole grains, go for the ones labelled 100% whole grains.
No Sugar added: Many of those who would choose this option would do it because they are aware of the effects of sugar in the body. For diabetics, this is an important issue because of their situation. But it is important to know that most of the products mentioned to be sugar free actually have natural sugar. So technically there’s always an amount of sugar also in carbohydrates.
Sugar Free: Sugar-free products have less than 0.5 grams of sugars per serving, but they still contain calories and carbohydrates from other sources. Also, sugar-free products could be loaded with fat, which doesn’t make of it any better.
Fat free: Some products could say they are fat free, but be full of sugar. To be sure about the overall benefits of the product, check the label for calorie content, and compare it to the full-fat version.
Zero Trans-fat: Many products that say are labelled “no trans-fat” can actually contain Trans fats, which are very bad for your heart. This is because reglementations aloud the No trans-fat label if a product contain less than 0.5 grams per serving. So to control your trans-fat intake, look up for words such as hydrogenated oils and shortening
Made with real fruit: Products that claim to be made with real fruit may contain very little proportion, or might not contain any actually. This is because companies don’t have to mention the proportion of fruits present in their products according to the CSPI.
Clive Dency Nya
Caswell, Julie A., and Daniel L. Padberg. “Toward a More Comprehensive Theory of Food Labels.” Toward a More Comprehensive Theory of Food Labels. American Journal of Agricultural Economics, Sept. 1992. Web. 17 Nov. 20