In Jamie Oliver’s Ted Talk Teach Every Child About Food (2010), he explains to the audience that obesity is not a subject that should be taken lightly. The exposure to poor dietary habits creates an unsafe environment for children to grow in. They become accustomed to the normality of unhealthy eating and become themselves obese, putting their lives at risk from a very young age.
Jamie insinuates that the exposure to an unhealthy diet within the younger generation is caused by what he calls “the landscape of food”. He imagines it as a triangle; at the top being Home, trickling down towards School and Main Street or Modern Day Life.
He explains that the home was where food culture was a prominent part of the knowledge passed onto the following generation. However in the past couple of decades, there has been a lack in educatin towards this sort of teaching, thus creating a dependency to pre-prepared, store bought frozen food, which typically has very little health benefits. Ultimately resulting in negatives effects towards the young ones.
Oliver describes that what these students consume on a daily basis, typically twice a day, is considered to be fast food, over-processed meals. The reason for this, is because of a monatery restriction that most schools face, however there is an absence of understanding what is considered healthy and saine for the childrens bodies. Consequently leading to poor nutritionally valued meals.
Main Street or Modern Day Life
He implicates that Americans are exposed to unhealthy habits because of the large food corporations (i.e. fast food restaurant, food markets) that surround the cities that they live in. They promote bad eating through the sale of processed foods and false labelling. Which, again, is harmful to the younger generations.
The landscape of food is a perfect example as to why the american people need help with developping better dietary habits. The dangers that they face on a daily basis need to be intervened. Jamie Oliver’s concern about the American people is very real. He belives that if the United States decide to take action in the creation of a better food system, that ultimately it will help the rest of the world do the same.
“I wish for everyone to help create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”
– Jamie Oliver