From hunter gatherers, to 21st century civilization quiet a lot has changed in terms how we grow, manufacture, prepare and eat food. Have you ever thought about the responsibilities of food producers? Is it in their best interest to keep us healthy? Or are they out to maximize profit? The documentary, Hungry for Change delves deeper into the marketing, and chemical composition of food as a way to explain wide spread obesity in America. When companies include additives in food that make us crave even more food, this leads to over-eating and weight-gain. The films includes many interviews with experts in the food industry. Their interviews are grouped together thematically and despite their vastly different backgrounds, it’s incredible how common their stories are.
Hunger for Change explains how in our western society where there are food surpluses we live with an attitude of ‘not enough’. Experts suggest that marketers use sophisticated campaigns that influence shoppers to not only be swayed by the marvellous packaging but also to buy more. This is a recipe for dissatisfaction, in the long run.
The documentary also tackles topics such as how health is more than simply good diet and exercise, it’s includes mental and emotional wellbeing. How food and our emotions are deeply interrelated and marketers know this. ‘Comfort foods’ refer to junk foods we probably ate as kids which we naturally associate with fond memories. Eating these kinds of foods regularly sets a chemical chain reaction that give us instant gratification but in the end leaves us in a never ending cycle of ‘feel bad, eat bad’. Worse yet many of the foods we eat everyday contain ingredients like MSG which encourages an increase of food in-take. It does so by enhancing flavour; making food taste better. They hook a customer on a particular food and food manufacturers hope that they’ll be a customer for life. Unfortunately, in too many instances our food choices minimize what we need and replace it with what we crave. While we have more food than ever, we’re starving- we’re starved of nutrients.
Sleep and self-love are proven as powerful dieting tools as espoused in Hungry for Change. Most us us need more sleep and who wouldn’t want more love? Thus, the solution lays in a wellness appreciation that encourages good health for our body, mind and soul.
The documentary urges us to think next time we go into the grocery store, to consider: Where does my food come from? What goes into my food? What is my intention with food?